Seren Oruc

Stockholm · Remote · International

Seren Oruc

Product & Brand Marketing Professional

6+ years across brand launches, product marketing, B2B customer relationships and team leadership. Based in Stockholm, with experience in Sweden, Turkey and international teams. Explore the projects and responsibilities behind my CV.

My experienceContact

Working areas

01

Brand positioning & messaging

Defining value propositions and adapting brand messages for digital channels.

02

Campaign & launch communication

Go-to-market planning, product launches and coordinated website, email and social media campaigns.

03

B2B marketing & customer communication

Market research, lead generation and client communication between business and technical teams.

Selected projects

01 / Tavex AB · Stockholm

New brand launch

  • Positioning
  • Messaging
  • Launch coordination
The need
A new brand needed positioning and a go-to-market communication strategy.
My contribution
Led the launch from concept to market, defined brand messaging and value propositions, and coordinated campaigns across website, email, social media and content.
Outcome
The brand launched with its initial market communication in place.

02 / Kronnika RPA · Istanbul

B2B automation marketing & client relationships

  • Market research
  • Lead generation
  • Account management
The need
Marketing RPA solutions to business customers and translating client requirements for technical teams.
My contribution
As Growth Marketer, ran market research, competitor analysis and lead-generation initiatives. Later, as Account Manager, managed B2B relationships and connected client requirements with implementation teams.
Outcome
Supported customer acquisition efforts and communication across B2B automation projects.

Selected experience

Full experience

Tavex AB

Communications & Marketing Executive

June 2023 – Present

Marketing Specialist

July 2022 – May 2023

AIESEC in Sweden

Global Account Manager & Business Development Manager

August 2021 – July 2022

Kronnika RPA

Account Manager

March 2021 – August 2021

Growth Marketer

August 2020 – February 2021

About me

At Tavex, I work on brand messaging, launches and multi-channel marketing. My earlier roles at Kronnika, Otokoç and AIESEC span B2B technology, innovation, partnerships and leadership. I hold a Business Administration degree from Yildiz Technical University.

Core competenciesDownload CV (English)Contact