Experience
Where I've worked, and what I did there.
Work
Tavex AB
Stockholm, Sweden
Communications & Marketing Executive
June 2023 – Present- —Led integrated campaigns across outdoor, print, radio, social media, email and web, managing creative development, messaging and execution.
- —Managed marketing activations within strategic partnerships and sponsorship agreements.
- —Developed and ran a year-long radio and music initiative with four original song releases to strengthen brand visibility.
- —Supported 3.5x growth in a business line through targeted campaigns and customer engagement.
- —Led brand repositioning across multiple business lines, based on competitor and internal process analysis.
- —Led the go-to-market strategy and launch of a new brand: positioning, value proposition, customer communication and campaigns.
- —Supported expansion into Malmö and Gothenburg with localized campaigns and launch communication.
- —Coordinated SEO, social media, email, website development and internal communications in line with business priorities.
- —Led recruitment for the marketing team and supported hiring in other departments.
Marketing Specialist
July 2022 – May 2023- —Executed digital marketing across website, social media and email.
- —Created marketing content, promotional materials and product communication for multiple business lines.
- —Coordinated campaign execution with sales and operations teams.
- —Monitored website and campaign performance to find optimization opportunities.
AIESEC in Sweden
Stockholm, Sweden
Global Account Manager & Business Development Manager
August 2021 – July 2022- —Managed corporate accounts and partnerships with major international companies in Sweden.
- —Coordinated project communication between corporate partners and internal teams on requirements, timelines and deliverables.
- —Identified new collaboration opportunities and strengthened existing accounts.
Kronnika RPA
Istanbul, Turkey
Account Manager
March 2021 – August 2021- —Managed B2B relationships as the main link between clients, technical teams and commercial stakeholders.
- —Identified customer requirements and coordinated tailored process automation solutions.
- —Supported account development and customer retention.
Growth Marketer
August 2020 – February 2021- —Ran B2B growth marketing to increase awareness and demand for RPA solutions.
- —Created campaigns and content for positioning, lead generation and customer acquisition.
- —Conducted market research and competitor analysis.
- —Aligned marketing initiatives with sales objectives together with commercial teams.
Otokoç Otomotiv
Istanbul, Turkey
Quality Systems & Process Management – Innovation Intern
September 2020 – January 2021- —Supported end-to-end coordination of an internal entrepreneurship and innovation program with senior management.
- —Facilitated communication between project teams and senior stakeholders, and contributed to presentations and deliverables.
Leadership
AIESEC in Istanbul West
Istanbul, Turkey
Branch Manager
February 2019 – January 2020- —Led an organization of 200+ young people and an 8-member executive board.
- —Held overall responsibility for operations, finance and legal compliance.
- —Directed business development, external partnerships and strategic planning.