About

Marketing, communication & experience.

I plan and run brand launches and integrated campaigns, position brands and products, and turn complex offers into clear messages for both consumer and B2B audiences.

I also drive growth through SEO, social and email, build partnerships, manage key accounts, and lead teams — from recruiting and onboarding to coordinating cross-functional work.

Core competencies

Product & Brand Marketing

  • Go-to-market strategy
  • Product launches
  • Brand positioning & repositioning
  • Value proposition development

Marketing & Growth

  • Integrated campaigns
  • Growth & digital marketing
  • Brand awareness & customer engagement
  • Campaign performance analysis

Strategy & Business

  • Market & competitive research
  • Business development
  • Strategic partnerships
  • Market expansion

Project & Stakeholder Management

  • Cross-functional collaboration
  • Marketing project management
  • Stakeholder management
  • Team recruitment

Tools

Google AnalyticsSEMrushWordPressAdobe Creative SuiteCanvaEmail marketing platformsSocial media management toolsAI-assisted content creation

Education

Yildiz Technical University

Business Administration · February 2022

Thesis: The Impact of Digital Transformation on Institutions

Languages

  • TurkishNative
  • EnglishC1
  • SwedishB1